so after some research i discovered some interesting articles on the above websites. it is not just the domain name we should be concerned about but our names impact on the business world.
trademark infringement occurs "when one party utilizes the mark of another in such a way as to create a likelihood of confusion, mistake and/or deception with the consuming public. The confusion created can be that the defendant's products or services are the same as that of the trademark owner, or that the defendant is somehow associated, affiliated, connected, approved, authorized or sponsored by trademark owner. Since most web sites will contain discussions of products or services, web site developers should be aware of the potential trademark issues."
for example with our name the first thing that comes to my mind is 3 mobile
seeing as this is such a big company i would advise a name change in order avoid legal confusion.
- the third network - network is another name/phrase for phone networks.
- third - 3
- on the other hand network can stand for connections between people
personally i would avoid this title/brand after reading about how easy it is for confusion to occur. perhaps in our market research we could see if the public would link us to any other company. as the main clause with trademark infringement is that of confusing the public into making links between companies.